How to do tourism responsibly in the Faroe Islands

How to do tourism responsibly in the Faroe Islands

Anyone seeking new territory to explore, send guests to, or expand into should heed the community’s attitudes to visitors and its expectations of inbound travel & tourism. As part of his postgraduate studies, Saverio Francesco Bertolucci undertook research in the remote Faroe Islands to find out what locals think about tourists and our industry.

Originally published on Good Tourism

“Fas­cin­at­ing and not for every­one” is how I would describe the Nor­d­ic archipelago of the Faroe Islands; a cluster of steep vol­can­ic islands between Nor­way, Scot­land, and Ice­land which are inhab­ited by 50,000 cit­izens deeply devoted to their land.

Des­pite extreme weath­er con­di­tions, with 300 rainy days dur­ing the year, the Faroe Islands have lately become trendy for hikers and oth­ers who want to explore the archipelago’s unique land­scapes and pristine nature.

Tour­ism is now the second most import­ant eco­nom­ic source of for­eign exchange (after fish exports), how­ever the con­tinu­ously rising inflows are seen by loc­als as an envir­on­ment­al and social threat.

Indeed, not every tour­ist is respect­ful of Faroese land and pri­vacy. Author­it­ies have repor­ted count­less face-to-face clashes between tour­ists and locals.

Unlike the afore­men­tioned tour­ists, I have offered and been treated with max­im­um respect dur­ing the com­ple­tion of two research pro­jects in the Faroe Islands between 2020 and 2021.

Dur­ing both adven­tures, I was invited into Faroese homes dur­ing their spe­cial occa­sions, and I met politi­cians, fish­ers, farm­ers, and entre­pren­eurs. My mis­sion was to bet­ter under­stand atti­tudes towards tour­ism and its devel­op­ment in the Faroe Islands.

For this “GT” Insight I am happy to share with you a brief sum­mary of my find­ings, which have been pub­lished in full by the Journ­al of Respons­ible Tour­ism Man­age­ment.

Quality tourists only, please … and no cruise passengers

Every Faroese cit­izen I inter­viewed agreed with the idea that the Faroe Islands is a unique des­tin­a­tion vul­ner­able to large-scale human pressure.

While they acknow­ledged that tour­ism is a poten­tial valu­able source of rev­en­ue, they appeared vis­ibly scared about the future of tour­ism in their country.

To pre­vent destruc­tion of their nat­ur­al and cul­tur­al her­it­age, inhab­it­ants wished to wel­come well-off and respect­ful tour­ists will­ing to engage with loc­als and live like res­id­ents for a pro­longed peri­od of time.

In this con­text, cruise tour­ism is not an option since cruise pas­sen­gers come and go. They fleet­ingly step on Faroese land without inter­act­ing with the loc­als nor even spend­ing much, if any, money.

Highly welcoming to anyone with a genuine interest

Con­sid­er­ing that the inhab­it­ants’ instinct is to pre­serve their ter­rit­ory and pro­tect it from mass tour­ism, I was sur­prised by the friendly atti­tude they had towards me, a tour­ism research­er. Their beha­vi­or dur­ing every encounter was very sim­il­ar to Itali­an and Span­ish attitudes. Every inter­viewee was happy to talk with me and showed their com­mit­ment to help in any pos­sible way. Most respond­ents did not set a spe­cif­ic time­frame for our inter­ac­tion, instead offer­ing me cof­fee, bis­cuits, or even meals. And they intro­duced me to oth­er Faroese who, in turn, helped me with my research.

Once they real­ised I was striv­ing to learn and help the com­munity, they were appre­ci­at­ive of my efforts.

But don’t stray off the path … literally

For your own safety, and for pre­serving farm­ers’ fields and pas­tures, it is a basic but strict require­ment for both loc­als and tour­ists not to wander off the walk­ing trails.

In short, the Faroese are very friendly, but they wish to open their coun­try to a lim­ited num­ber of respons­ible tour­ists who show their will­ing­ness to inter­act, learn, and con­trib­ute to the good image of the country.

Bear this in mind should you vis­it for a hol­i­day or want to do busi­ness in the Faroe Islands. Fol­low my sug­ges­tions and you will not regret it!

Saverio Francesco Ber­to­lu­cci writes: “Herd­ing sheep is a long tra­di­tion in the Faroe Islands, and people are very proud to wear clas­sic sweat­ers made with their wool. Sheep are the sym­bol of the Faroe Islands and it is no sur­prise that these anim­als out­num­ber people and can be seen every­where, from town centres to steep rocky val­leys. Pure enter­tain­ment dur­ing hikes or car journeys!”

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